Our Faculty

Martin Topol

Professor

Lubin School of Business

Marketing

Location
  • @ New York City
    One Pace Plaza W-452
  • @ Pleasantville
    Goldstein Academic Center 122

Education

PhD, City University of New York, New York, NY
Business - Marketing

Academic and Professional Engagement Activities

Martin T. Topol, Ph.D. is a Professor of Marketing at the Lubin School of Business of Pace University in New York and Westchester.

His research interests span direct marketing, new product innovation and planning, retail planning, judgmental forecasting, pedagogy, and more recently consumer behavior. His research articles have appeared in the Journal of Teaching in International Business, Journal of Retailing, the International Journal of Forecasting, The Journal of Direct Marketing, Psychological Reports, Psychology and Marketing, the American Journal of Small Business, and the International Review of Retail, Distribution and Consumer Research.

Dr. Topol is a reviewer for the International Review of Retail, Distribution and Consumer Research. Formerly President of the American Collegiate Retailing Association, he remains a member of the Executive Board of the American Collegiate Retailing Association and served as liaison to the International Council of Shopping Centers.

Dr. Topol has been a consultant to a number of organizations in the telecommunications, computer, electronics, health care, utilities, financial services and consumer packaged goods industries and provides guidance to his local community center.

Dr. Topol teaches marketing management, value creation, and customer relationship management at both the graduate and undergraduate levels.

Dr. Topol received his M.B.A. from Michigan State University

SELECTED CONTRIBUTIONS & PUBLICATIONS

Short-Term Field Study Programs: A Holistic and Experiential Approach to Learning (2017), Journal of Teaching in International Business 28(1):49-63

Topol, M., Long, M. M. (2016). Where Should We Eat Tonight? Consumer Evaluation of Sources of Information in Restaurant Selection, EIRASS - European Institute of Retailing and Service Studies.

Topol, M., Long, M. M. (2016). Restaurant Ratings -- Who Do You Trust: Yelp or the Government? EIRASS - European Institute of Retailing and Service Studies.

Long, M. M., Topol, M., (2016). Evaluating Health Information in the Restaurant Industry: The Case of Millennials. EIRASS - European Institute of Retailing and Service Studies.

Topol, M., Long, M. M. (2014). Mobile Gastronomists: Food Truck Marketing and Media. EIRASS - European Institute of Retailing and Service Studies.

Long, M. M., Topol, M. (2014). Truthful versus Fake Reviews: The Impact of Fake Reviews on Service Providers and Platforms. EIRASS - European Institute of Retailing and Service Studies.

Topol, M., Long, M. M., O'Callaghan, S. (2012). Online Reviews: Separating Fact from Fiction. 2012 EIRASS (European Institute of Retailing and Services Studies) Conference on Recent Advances in Retailing and Services Science.

Topol, M., Long, M. M. (2012). In Harry Timmermans (Ed.), Good for Business and Good for You: How Major Food Retailers Educate Consumers, Eindhoven: 2012 EIRASS (European Institute of Retailing and Services Studies) Conference on Recent Advances in Retailing and Services Science.

Selected Contributions & Publications

Long, M., Sandler, D., Topol, M. (2017). Short-term Field Study Programs: A Holistic and Experiential Approach to Learning. Journal of Teaching in International Business. 28(1), 49-63.

Topol, M., Long, M. (2016). Where Should We Eat Tonight? Consumer Evaluation of Sources of Information in Restaurant Selection In Soora Rasouli and Harry Timmermans (Ed.), (rd ed., ). EIRASS (European Institute of Retailing and Services Studies). Conference Proceeding.

Long, M., Topol, M. (2014). Truthful versus Fake Reviews: The Impact of Fake Reviews on Service Providers and Platforms EIRASS - European Institute of Retailing and Service Studies. Conference Proceeding.

Topol, M., Long, M. (2014). Mobile Gastronomists: Food Truck Marketing and Media EIRASS - European Institute of Retailing and Service Studies. Conference Proceeding.