Lubin Research Seminar Series

Spring 2022 Seminars

  • April 27, 12:10 - 1:10 p.m. - Julia Eisenberg: Management and Management Science, Pace University
  • April 7, 3:25 - 4:25 p.m. - Bernard Black: Legal Studies, Northwestern University
  • March 9, 12:10 - 1:10 p.m. - Iftekhar Hasan: Finance, Fordham University
  • February 9, 12:10 - 1:10 p.m. - Ted Baker: Management, Rutgers University

Research does not occur in a vacuum. Learning about other ideas acts as cross-fertilization for one's own ideas. And really revolutionary ideas are generated by listening to developments in related, but different fields.

The Lubin Research Seminar Series brings researchers from various business disciplines to Pace to talk about their work. The goal is to provide an interdisciplinary forum for our faculty to hear and interact with experts in marketing, finance, management, accounting, law, human resources, and other areas in business.

If you have any questions about the seminar series, please contact PV Viswanath at or Liora Schulman at

Click to see bio and abstract. Some research papers require Pace University credentials to download.


Spring 2022 Seminar Schedule

[Julia Eisenberg] 12:10 - 1:10 p.m.

Associate Professor, Lubin School of Business, Pace University

"Fostering Innovation in Global Teams: The Role of Brokers"

Julia Eisenberg is an Associate Professor in the Management and Management Science Department. Her research interests include leadership, innovation, knowledge sharing, and collaboration among geographically distributed individuals and teams. Prior to working in academia, she spent over 10 years in the financial industry, having worked as a product developer and a manager in the technology and the finance divisions. Julia has published articles in journals including the Journal of International Management, Human Resources Management Review Journal, Small Group Research Journal, Journal of Computer-Mediated Communication, and Organizational Management Journal.

[Bernard Black] 3:25 - 4:25 p.m.

Professor, Northwestern University

"The SEC's Short-Sale Experiment: Causal Channels and Specification Choice"

Bernard Black is Nicholas D. Chabraja Professor at Northwestern University, with positions in the Pritzker School of Law, the Kellogg School of Management, Department of Finance, and the Institute for Policy Research. His research areas include health policy and medical malpractice, empirical methods for causal inference, law and finance, and international corporate governance. Recent book: Medical Malpractice Litigation: How It Works; Why Tort Reform Hasn't Helped (Cato Institute 2021, with David Hyman, Myungho Paik, William Sage, and Charles Silver). He is the founding Chairman of the annual Conference on Empirical Legal Studies (2006-2016), a founding editor of the Journal of Law, Finance and Accounting, and has run, since 2010, an annual summer workshop at Northwestern. He is among the leading empirical legal scholars in the U.S., with over 150 published articles and over 31,000 citations on Google Scholar.

Paper to be presented:

The SEC's Short-Sale Experiment: Evidence on Causal Channels and on the Importance of Specification Choice in Randomized and Natural Experiments (Bernard S. Black, Hemang Desai, Kate Litvak, Woongsun Yoo, Jeff Jiewei Yu)


12:10 - 1:10 p.m.

Professor, Fordham University

Iftekhar Hasan is a faculty member at the Gabelli School of Business of Fordham University. His research interests are in the areas of financial institutions, corporate finance, capital markets, and emerging economies focusing on interdisciplinary questions and public policy issues. He has published extensively in academic journals in several fields. He has been proudly involved in developing scores of Ph.D. students and junior scholars and educators across institutions and countries throughout his career. The above and his humble yet significant ongoing academic involvements globally are hiskey academic achievements and source of contentment as an academic colleague.

Paper to be presented:

Banking Competition and Mortality Inequality (Iftekhar Hasanm, Thomas Krause, Stefano Manfredonia, Felix Noth)

[Ted Baker] 12:10 - 1:10 p.m.

Professor, Rutgers Business School

Ted Baker spent the first 20 years of his adult life helping to build a variety of technology-rich entrepreneurial ventures. He holds the George F. Farris Chair in Entrepreneurship at Rutgers Business School, while serving as founding director of the Rutgers Advanced Institute for the Study of Entrepreneurship and Development (RAISED). He also works at the University of Cape Town. Ted's research explores entrepreneurship under conditions of resource constraint and adversity, focusing on sources and patterns of resourceful behavior. His most influential work continues to develop the notion of "entrepreneurial bricolage." His work on Founder Identity Theory (FIT)—with Erin Powell and PhD students in the US, South Korea and South Africa—complements this by drawing on the social psychology of identity to explore entrepreneur's strategic responses to resource constraint and adversity. A series of books and papers with Friederike Welter introduce the Critical Process Approach to contextualizing entrepreneurship research.

Paper to be presented:

When is Less More? Boundary Conditions of Effective Entrepreneurial Bricolage (Paul Richard Steffens, Ted Baker, Per Davidsson, Julienne Marie Senyard) )


While prior research suggests that entrepreneurial bricolage is often useful as a coping mechanism for resource-constrained new ventures, other accounts document detrimental effects of bricolage. As the conditions for effective bricolage have not been systematically examined in prior research, we develop and test theoretical explanations for some important boundary conditions. We propose that while bricolage has a positive influence through a resource replacement mechanism, it may be detrimental through the intertwined "second-best solutions" and "tinkering trap" which together lead to an accumulation of compromises that may result in a detrimental path dependence. We hypothesize that the intensity of these counteracting mechanisms differs depending on the venture's stage of development (nascent vs. operational) and its level of growth expectations. In essence, we argue that ventures expecting to achieve more derive greater benefit from resource replacement. In addition, they are more likely to resist an accumulation of compromises. We test our hypotheses using a longitudinal study of early-stage ventures. Although the results mostly support our theory, they also point to one interesting surprise for which we extend our theorizing to propose an explanation. Counter to the prevailing view in the literature, we find that bricolage is particularly effective for developing competitiveness for early-stage ventures striving to develop and grow. Complementing this, our results suggest the net effects of bricolage may actually be detrimental to the competitiveness of operational ventures that are not actively trying to grow.


Fall 2021 Seminars

[Chongyu Lu] 3:25 - 4:25 p.m.

Chongyu Lu, Assistant Professor of Marketing, Lubin School of Business, Pace University

"The Effectiveness of Paid Search Advertising"

Chongyu Lu is an Assistant Professor of Marketing at the Lubin School of Business, Pace University. She received her PhD in Marketing from the C.T. Bauer College of Business, University of Houston. Chongyu's current research primarily focuses on digital marketing and marketing analytics. She has publications in Journal of Advertising Research, Journal of Marketing Management, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Development and Competitiveness, and Journal of Environmental Psychology.

Papers to be presented:

Click-Through Behavior across Devices In Paid Search Advertising: Why Users Favor Top Paid Search Ads And Are Sensitive to Ad Position Change (Chongyu Lu, Rex Yuxing Du)

Effects of Paid Search Advertising On Product Sales: a Chinese Semantic Perspective (Zhi Yang, Yueyan Wu, Chongyu Lu, Yangjun Tu)

From Keyword to Keywords: the Role of Keyword Portfolio Variety and Disparity in Product Sales (Xia Cao, Zhi Yang, Feng Wang, Chongyu Lu, Yueyan Wu)


Paid search advertising is the most prominent form of digital advertising and is expected to reach $211.4 billion in 2025. In this talk, we discuss three of my recent research papers that study the effectiveness of paid search advertising and provide insights into paid search advertising strategies. We firstly discuss differences in consumer click-through behavior with paid search advertisement across devices (smartphone, tablet, and desktop). Then we propose two keyword portfolio characteristics (variety and disparity) and study the effect of portfolio variety and disparity on product sales in both desktop and mobile environment. In addition, we examine how brand keywords affect product sales and how hedonic or utilitarian keywords interact with product type to affect sales. The managerial implications of these research findings are also discussed.


[Joseph Sarkis ] 3:25 - 4:25 p.m.

Joseph Sarkis, Professor of Management, Worcester Polytechnic Institute

"The Blockchain Technology, Sustainable Supply Chain, and Circular Economy Linkage: Practice and Research"

Joseph Sarkis is a Professor of Management within the Business School at Worcester Polytechnic Institute. He earned his PhD from the University of Buffalo. His research and teaching interests include environmental sustainability, technology, operations, and supply chain management. He has authored over 500 publications appearing in a wide variety of outlets. He is currently Editor-in-Chief of IEEE Engineering Management Review and Associate Editor for the journal Resources, Conservation and Recycling on the topic of sustainable supply chains. His editorial positions cover many leading journals in operations, transportation, supply chain, and sustainability management. Joe has been recognized as a Highly Cited Researcher for each year from 2015-2021 by Thomson-Reuters/Clarivate Analytics (Web-of-Science). He is an AT&T Industrial Ecology Fellow and has served as a research scholar at universities throughout the world; he currently holds a position of International Scholar within the Hanken School of Economics' HUMLOG Institute. He is a coordinator within the Future Earth Systems of Sustainable Consumption and Production (SSCP) Knowledge-Action Network in the Circular Economy Working Group. Joe is also an international program coordinator for the Greening of Industry Network (GIN) along with the Greening of Industry Networks book series co-editor for Springer-Nature Publishers.

Papers to be presented:

Supply Chain Sustainability Learning From the COVID 19 Pandemic (Joseph Sarkis)

Do Blockchain and Circular Economy Practices Improve Post COVID 19 Supply Chains? A Resource-Based and Resource Dependence Perspective (Santosh Nandi, Joseph Sarkis, Aref Hervani, Marilyn Helms)

The Blockchain Technology, Sustainable Supply Chain, and Circular Economy Linkage: Practice and Research (Mahtab Kouhizadeh, Sara Saberi, Joseph Sarkis)


The advent of blockchain technology and its synergistic technological advances such as the Internet of things and artificial intelligence have significant potential upsides for business and society. The literature—but not necessarily the practice—has shown growth in the interest of these technologies for sustainability purposes. Primarily, for blockchain technology, the interest has been growing in sustainable supply chains and circular economy practices. We describe some of the potential and promise of blockchain technology for inter-organizational sustainability and circularity management. We also identify the pitfalls and impediments of this technology. Overcoming these latter issues can mean the difference between unrealized hype and powerful impact on the future of sustainability. Research and practice related to some of my current research projects will be overviewed—especially recent and emerging work related to lessons from the COVID crisis.

[Michel Pham] 12:10 - 1:10 p.m.

Michel Pham, Kravis Professor of Business in Marketing, Graduate School of Business, Columbia University will be speaking on The Psychology of Consumer Fun.

Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University's Graduate School of Business, which he joined more than 25 years ago. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium, and MA and PhD degrees in Business Administration-Marketing from the University of Florida, Gainesville. His research focuses on consumer psychology and on judgment and decision-making. He is particularly known for his research on the role of affect—moods, feelings, and emotions—in judgment and decision-making, and on consumer self-regulation. He is the author of more than 50 widely cited articles in outlets such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Science, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Review, and Review of General Psychology. He is a past President of the Society for Consumer Psychology. In 2015, he received the Society's highest honor, the SCP Fellow award, for his "Outstanding Contributions to the Field of Consumer Psychology." He is a past Area Editor of the Journal of Consumer Psychology's popular Research Dialogue section, and recent issue Editor of the Journal of the Association for Consumer Research. His past doctoral students have accepted faculty positions at the University of Texas-Austin, HKUST, University of Toronto, Singapore Management University, Nanyang Technological University in Singapore, the Wharton School at the University of Pennsylvania, and most recently Yeshiva University. His 2013 Journal of Consumer Psychology article on "The Seven Sins of Consumer Psychology," has become a must-read in many doctoral seminars.

Paper to be presented:

A Liberating-Engagement Theory of Consumer Fun (Travis Tae Oh, Michel Tuan Pham)


The experience of fun plays a major role in the consumer society. Drawing on a grounded theory approach, we advance a psychological theory of consumer fun. Through an integration of in-depth interviews, narrative analyses, controlled experiments, structural equation modeling, and a photo-ethnography, our multi method investigation makes four main contributions. First, we show that the experience of fun rests on the combination of two psychological pillars: hedonic engagement and a sense of liberation. Fun is an experience of liberating engagement—a temporary release from psychological restriction via a hedonically engaging activity. Second, we identify four situational facilitators—novelty, social connectedness, spontaneity, and spatial/temporal boundedness—that promote the experience of fun through their effects on hedonic engagement and the sense of liberation. Third, we show that although the psychology of fun is not consumption specific, there is an intimate connection between fun and consumption. Finally, we clarify the relation and distinction between fun and happiness. We discuss implications for our understanding of consumption experiences, business practices related to the engineering of fun, and consumers' own pursuits of fun and happiness.

Keywords: fun, happiness, consumer experience, multimethod, hedonic consumption, pleasure, emotion, affect, leisure, entertainment


[Mingming Zhou] 3:25 - 4:25 p.m.

Mingming Zhou, Associate Professor of Finance, Lubin School of Business, Pace University

Abstract and Keywords for Innovation and Political Pluralism

Innovation and Political Pluralism (Iftekhar Hasan, Haitian Lu, Tuomas Takalo, Mingming Zhou)


Spring 2021 Seminars

[Kose John] 12:10 - 1:10 p.m.

Speaker Biography:

Kose John is the Charles William Gerstenberg Professor of Banking and Finance at New York University, Stern School of Business. He holds a Ph.D. from University of Florida. He has also taught at the University of Chicago, Columbia University, Temple University, and Institut d'Etudes Politiques de Paris (Sciences Po). He has won several awards, including the Batterymarch Fellowship in 1983 and the Jensen Prize for the best paper published in 2000 in the Journal of Financial Economics. He has been on the Nomination Committee for the Nobel Prize in Economics since 2016. His recent research interests include FinTech, blockchain economics, corporate bankruptcy, dividend policy, corporate governance, top-management compensation, institutions and innovation. He has published over 110 research articles in the major finance, economics and management journals including American Economic Review, Journal of Finance, Journal of Financial Economics, Review of Financial Studies, JFQA, Journal of International Business Studies, and Management Science. He has been mentor/advisor for 108 doctoral students. He was born in Kerala, India and is a citizen of United States.

Paper to be presented:

Innovation and Institutions (Amar Gande, Kose John, Vinay B. Nair and Lemma Senbet)


We develop an international model of the design of institutions for regulating innovative activities of private corporations. Informational limitations faced by the social planner preclude complete contracting with private firms. Corporate innovation creates positive and negative externalities. The social planner in each country takes into account the legal system in place, and designs an umbrella of institutions that include a menu of organizational forms, liability structures, corporate taxes, and subsidies. We show that limited liability may be accompanied by excessive innovation. However, when the nonmonetized benefits are very high, private firms may be too conservative in innovation policies. Firms choose their organizational form and level of innovation consistent with private optimality. With the optimal institutional design for each country, we demonstrate that private innovation choices are aligned with social optimality. In particular, we show that the optimally designed corporate tax rate in each country is a decreasing function of its legal effectiveness. Using data from 63 countries over 2003-2018, we document supporting evidence. MNCs can take advantage of differential liability and corporate tax structures across national boundaries to circumvent institutional design constraints. However, when MNCs generate positive externalities to host countries, their governments may provide subsidies and incentives.

Keywords: Innovation, Multinational corporations, Legal systems, Organizational forms, Externalities, International taxation, Institutions, Social optimality

[Ebrahim Mortaz] "Machine Learning Applications in Healthcare"
3:25 - 3:55 p.m.

Speaker Biography:

Ebrahim Mortaz is an assistant professor of management science in the Lubin School of Business at Pace University where he joined in September of 2017. His research centers on finding analytics solutions for business problems. Over the past three years, he has mostly focused on healthcare problems including opioid prescription, patients risk stratification, TJA implants detection and localization. In addition, he has been an avid researcher in the energy area. Ebrahim has several publications in IEEE Transactions, Knowledge-Based Systems and analytics journals.

Papers to be presented:

Short-term prediction of opioid prescribing patterns for orthopedic surgical procedures: a machine learning framework (Ebrahim Mortaz, Ali Dag, Lorraine Hutzler, Christopher Gharibo, Lisa Anzisi, and Joseph Bosco)

Imbalance accuracy metric for model selection in multi-class imbalance classification problems (Ebrahim Mortaz)


Overprescribing of opioids after surgical procedures can increase the risk of addiction in patients, and under prescribing can lead to poor quality of care. In this talk, we propose a machine learning based predictive framework to offer best opioid prescribing practices for acute pain management after orthopedic surgeries. The predictive framework is presented as a classification problem with multiple classes representing high to low ranges of opioid doses. To predict these classes, we train multiple classifiers combined with random and SMOTE over-sampling and weight-balancing techniques to cope with the imbalance state of the dataset. We also introduced a new metric, imbalance accuracy metric, IAM, that can be used as a solo measure for model evaluation and selection in multi-class imbalance classification problems. Our results show that the gradient boosting machines with SMOTE achieves the highest accuracy. We also perform a feature selection process with node impurity metric and genetic algorithm.

[Feiqi (Freddy) Huang]""Disclosures about Blockchain Technology and Cryptocurrencies and Audit Fees"
3:55 - 4:25 p.m.

Speaker Biography:

Feiqi (Freddy) Huang is an Assistant Professor of Accounting at the Lubin School of Business. He holds a Ph.D. from Rutgers University and joined Pace in 2020. His research focuses on accounting information systems and emerging technologies in accounting/auditing, such as audit analytics, XBRL, blockchain, and cybersecurity. He has published in AIS and accounting journals, including Accounting Horizons, Journal of Information Systems, International Journal of Accounting Information Systems, and Managerial Auditing Journal. His research won the American Accounting Association SET Section Outstanding Dissertation Award in 2019. He also served as a researcher in a research initiative with AICPA and Big 8 accounting firms, which focuses on integrating data analytics into the accounting profession.

Paper to be presented:

Disclosures about Blockchain Technology and Cryptocurrencies and Audit Fees (Freddy Huang)


Blockchain technology was conceived and initiated in 2008 and quickly became one of the most important and innovative technologies developed in recent years. Recently studies have investigated market reaction to blockchain technology but remains silent with respect to its risk. To fill the gap, the purpose of this study is to examine auditors' response to blockchain related risks. We consider firms that disclose the keywords "blockchain," "bitcoin," or "cryptocurrency(ies)" in their 10-K Item 1A risk factors as firms with blockchain risk. Empirical results from our study reveal that auditors charge higher audit fees for firms that disclose blockchain risk. In addition, we manually coded blockchain risk disclosures as adoption risk and non-adoption risk and our findings show that blockchain risk disclosed by adopters are the driving factors to higher audit fees.

3:25 - 4:25 p.m.
Speaker Biography:

Oded Netzer is the Arthur J. Samberg Professor of Business at Columbia Business School. Professor Netzer's expertise centers on one of the major business challenges of the data-rich environment: developing quantitative methods that leverage data to gain a deeper understanding of customer behavior and guide firms' decisions. He focuses primarily on building statistical and econometric models to measure consumer preferences and understand how customer choices change over time, and across contexts. Most notably, he has developed a framework for managing firms' customer bases through dynamic segmentation. More recently, his research focuses on leveraging text-mining techniques for business applications.

Professor Netzer published numerous papers in the leading scholarly journals. His research was nominated for and won multiple awards including, ISMS Long-term Contribution Award, the John Little Best Paper Award, the Frank Bass Outstanding Dissertation Award, the Paul E. Green Best Paper Award, the William O'Dell Best Paper Award, the Gary L. Lilian ISMS/MSI Practice Prize Award, the Society for Consumer Psychology (SCP) Best Paper Award, and the George S. Eccles Research Fund Award. He serves on the editorial board of several leading journals including: Marketing Science, Management Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economic, and International Journal of Research in Marketing.

Oded teaches several courses including the Core Marketing course, a course on Marketing Research, a course on Developing Quantitative Intuition (QI), a masters and doctoral course on Empirical Models in Marketing, as well as several executive education programs. Professor Netzer has won the Columbia Business School Dean's Award for Teaching Excellence, and the Columbia University GSAC Faculty Mentoring Award to commemorate excellence in the mentoring of Ph.D. students.

Professor Netzer frequently consult to Fortune 500 companies and entrepreneurial organization on strategy, data-driven decision making, marketing research and extracting useful information from rich and thin data.

Paper to be presented:

Using Text for Business Insights (Jonah Berger, Ashlee Humphreys, Stephan Ludwig, Wendy W. Moe,Oded Netzer, and David A. Schweidel)


Based on some estimates 80-95% of all data available to businesses are unstructured including text, image, video and audio data. Specifically, textual data and words are ubiquitous in almost every marketplace interaction from user generated content to company reports, to service interactions and marketing communications. These interactions create a wealth of textual data. This data source is on the one hand exciting and rich, but on the other hand, by it its unstructured nature, difficult to decode and derive insights from. How can business leaders best use such data? This talk will discuss several papers that explore the use of textual data for business decision making.

Additional paper:

When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications (Oded Netzer, Alain Lemaire, and Michal Herzenstein)