Executive in Residence

Executive in Residence


[Desiree Reid '82]   Desiree Reid '82
Founder and President, Desiree Reid & Co.

Thursday, October 17, 2019
2:00 p.m
Schimmel Theatre
New York City Campus

Desiree Reid is one of the leading industry experts in global and multicultural business development, marketing, and branding with proven expertise in strategic design, brand equity building, organizational management, and market expansion. As a senior executive and management consultant, she has led small, mid-size and large corporations in launching award-winning products, expanding the global market reach of brands and realigning organizations to meet the ever-changing demands of evolving industries. From cosmetics, to fragrance, to fashion and entertainment, Desiree puts her clients in the forefront of their industries by harnessing the power of the DNA of their brands, staying ahead of the curve in trends and positioning them for the changing landscapes of today's (and tomorrow's) competitive markets. In her 20+ years of launching and growing brands, she has developed a visionary style of leadership and a passion for niche businesses, both on a local and a global scale. Her corporate roster ranges from health and beauty industry giants like Avon, Revlon and Estée Lauder, to regional educational organizations like the Global Language Project and MIST Harlem, a trend-setting New York City restaurant/event venue. Featured in Allure and Essence magazines as a business leader and industry insider to watch, what Desiree loves most about working with all her clients is successfully bringing a sense of "disruptive thinking to ambitious brands!"


For more information about the Executive in Residence program, please contact Lubin's Office of Communications and External Relations, lubin@pace.edu, (212) 618-6500, or visit www.pace.edu/lubin/eir to learn more about the program.