"This major allows me to combine my two interests, so with it, I will be able to be part of the dance industry not only as a dancer but as a businesswoman."
– Liza De La Garza, Class of 2020

Liza De La Garza from Monterrey, Mexico is an Arts and Entertainment Management major on our New York City campus. She is a dancer at the Broadway Dance Center and is currently interning at Artistic Dance Exchange.

Why did you choose to major in Arts and Entertainment Management?

I chose Arts and Entertainment Management because I am a dancer and wanted to pursue a dancing career, as well as a business one. This major allows me to combine my two interests, so with it, I will be able to be part of the dance industry not only as a dancer, but as a business woman.

How many years have you been dancing? What are your favorite types of dance?

I have been dancing for 18 years now and it's the best thing that has ever happened to me. My favorite type of dance is contemporary, but I also enjoy jazz, hip-hop, and ballet.

Where are you currently interning?

I am currently interning at ADE, it's a dance convention and competition that tours around the USA and Europe.

What have you been working on at your internship?

ADE is a new company so we have to make sure everyone knows about us. My job is to recruit new clients by calling and emailing dance studios to let them know about our programs and events. The other part of my job is working on-site at the events. This is my favorite part because I get a "behind the scenes" look at dance conventions and competitions.

Do you believe your internship experience has helped to prepare you for your future? How so?

I grew up in the dance conventions and competitions world, so I am very familiar with that industry. In the past, I experienced those events as a dancer and now I'm experiencing them in a very different way. This is definitely preparing me for the future because this is the industry I want to work in, so I'm learning how to run a dance event and all the factors that I need to take into consideration when planning something like this. I am gaining experience in the areas of public relations, marketing, and finance, which will prepare me for the future.

What do you intend to do with your degree after you graduate?

After I graduate, I want to create my own dance convention and competition (similar to ADE). My plan is to take my company to Mexico to give Mexican dancers and choreographers the opportunity to showcase their talent. I feel that the talent in my country is incredible, so my goal is to use my degree to make the dance industry grow in Mexico by training dancers and creating more job opportunities.

Any advice for other Lubin students?

My advice for Lubin students is to put everything you are learning into practice by getting an internship. The experience that you get with an internship is very valuable and it's something you won't get in the classroom. Of course, what you learn in school is the basis of everything but in an internship you are taking that to another level. Also, networking is everything; it is always good to meet new people in your area of interest because you never know when you will need them in the future.

See Other Profiles
More Student Stories