Marketing Department Student Life

Interactive and Direct Marketing Lab (IDM Lab)
The IDM Lab is an exclusive, student-run Direct and Interactive marketing agency that offers internships approved for undergraduate or graduate credit. Interns in New York City and Pleasantville complete Lab projects, participate as team members of the IDM Lab, and write papers recapping their experiences. Lab projects encompass the gamut of activities from research to development of strategies and creative marketing messages through to the execution of strategies throughout media. Interns have the opportunity to apply all the skills they have learned while in school to real life, real-time marketing challenges for small and large business clients. For more information, visit

(Click for a complete list of Lubin student organizations.)

Pace Advertising Teams (Pleasantville and New York City)- Operating like an advertising agency, the Pace Advertising Teams help students develop the skills of problem analysis, creative design of media materials and effective presentation to a professional jury. Selected team members compete in the National Student Advertising Competition. For more information about the NYC Advertising Team, visit or e-mail For more information about the Pleasantville Advertising Team, e-mail

Beta Alpha Psi - The honors fraternity for business information professionals. BAP organizes presentations with guest speakers, as well as other events. For more information, please visit or e-mail

Beta Gamma Sigma - The mission of Beta Gamma Sigma is to encourage and honor academic achievement in the study of business and personal and professional excellence in the practice of business. Membership in Beta Gamma Sigma is by invitation only. For more information, please visit

Pace Advertising Club (PAC) - The purpose of the Pace Advertising Club is to enhance the interest for advertising among the students of Pace University. It encourages the development and enhancement of good communication skills and creative thought. For more information about the New York City Advertising Team, please visit or e-mail

Pace University Marketing Association (PUMA) - PUMA, affiliated with the American Marketing Association, is a collegiate organization of students who are interested in the field of marketing. We serve to provide students with the opportunity, education, and experience to differentiate themselves from the competition. For more information, e-mail faculty advisor Dennis Sandler at

Women in Corporate America (WICA) - New members are encouraged to participate! Learn to enhance your professional skills and network! For more information, visit or e-mail