Our Faculty

Vishal Lala


Lubin School of Business


  • @ New York City
    One Pace Plaza 418D


PhD, Oklahoma State University, Stillwater, OK

MS, Oklahoma State University, Stillwater, OK
Management Information Systems (MIS)

MMS, University of Bombay, Bombay, Maharashtra, India

BSc, St. Xaviers College, University of Bombay, Bombay, Maharashtra, India

Academic and Professional Engagement Activities

Dr. Vishal Lala is a Professor of Marketing at the Lubin School of Business, Pace University. He is passionate about working at the intersection of marketing, statistics, and computer science. His research interests include consumer decision making, electronic media, and promotion. His publications have appeared in marketing and e-commerce journals such as Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, and Psychology & Marketing. He teaches quantitative courses in marketing such as marketing research, predictive analytics, and visual analytics.

Selected Contributions & Publications

Kirk, C., Chiagouris, L., Lala, V., Thomas, J. (2015). How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?. Journal of Advertising Research. 55(1), 1-14.

Lala, V., Chakraborty, G. (2015). Impact of Consumers' Effort Investments on Buying Decisions. Journal of Consumer Marketing. 32(2), 61-70. Read More >>

Schindler, R.M., Lala, V., Grussenmeyer-Corcoran, C. (2014). Intergenerational Influence in Consumer Deal Proneness. Psychology & Marketing. 31(5), 307-320. Read More >>